BBTradesales, leading distributor of innovative gadgets, gifts and toys is to become the official UK & Ireland distributor of the Brookstone brand of unique consumer products.

Brookstone designs, engineers and brings to market an assortment of distinctive, high-quality and functional products that appeal to sophisticated customers appreciating innovation and design. Already a household name with over 300 branded stores in high-end shopping malls and busy airports across United States of America, Brookstone products will soon become a consumer “must have” in the UK.

BBTradesales has been appointed by Brookstone to assist with their product launch across departmental stores, online retailers and independent retailers. Working closely together, an initial portfolio of products has been selected including audio and visual electronics, travel and personal care goods and best-selling lines from the US.

Ian Williams, Manager Director of BBTradesales, commented. “This new partnership is excellent news for the company and we have major plans for the brand. It ties in nicely with our other partnerships with the Pink Toolbox Company and Cush ‘n’ Shade to name but for a few, and will be excellent for the UK and Irish gadget and gift trade. We will be looking for distinct retail outlets for Brookstone that will best portray the quality and ethos behind the brand".

In order to increase the marketing activity for Brookstone and other existing lines, BBTradesales have taken on the services Evolution PR Ltd to further the brand awareness with consumers. This additional development will ensure that retailers can stock the Brookstone lines and other BBTradesales products with the confidence that huge demand will be seen from the consumer.

For more information on how you can become a Brookstone retailer or to find out more about the other brands in the BBTradesales portfolio 08701 624894, email brookstone@bbtradesales.com or visit http://www.bbtradesales.com